Tourist spending in Nebraska has reached an all-time high of $3.1 billion for 2012, up from $2.3 billion in 2008. The increase encouraged Nebraska to shift to a more aggressive approach in promoting the state to tourists and resulted in a partnership with Swanson Russell, a marketing communications agency that has been tasked to handle the state's tourism PR. For the entire endeavor, a $2.1 million budget has been allocated by the Nebraska Tourism Commission. Tourism is an income-generating sector that produces jobs and higher sales for commercial establishments. In anticipation of higher arrivals as a result of the new tourism PR thrust, local businesses must also set a budget for promotion and upkeep of their offices and establishments to encourage visitor spending. Sometimes, the “upkeep” can be as simple as repairing Lincoln commercial roofing.
http://www.mckinnisroofing.com/industry-news/nebraskas-tourism-push-may-benefit-omaha-and-lincoln-commercial-roofing-among-others/
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